We were tasked with developing the brand identity, including logo and architectural aesthetic, for Olo Yogurt Studio, a new startup in Albuquerque. We approached the design of the first location as we would any important public architectural project: despite the small scale and limited budget, we recognized that many people will interact with this space and opportunities for experimentation were as available here as anywhere.

The scale is small, but there is no reason the vision must be.

The self-serve yogurt concept calls for a particular circulation pattern in which customers cycle through the space from the dispensers, to the toppings, to the cashier. The ceiling pattern draws customers in from the street to the yogurt selection at the back of the narrow space. The progression of the circulation flow is reinforced through a secondary, more subtle, pattern in the floor.